Digital Marketing, SEO & Content Strategy
Stormcrow Pictures provides comprehensive marketing strategy consulting, digital marketing and content development services.
We specialize in websites and digital marketing strategy for online. For e-commerce client Zenni Optical, we worked to optimize their site’s content for SEO. We also advised on content marketing strategy, a TV Commercial and website user experience. We also worked on copywriting and product descriptions and overall brand voice.
For client, Eurø Style, we advised on content marketing strategy through email newsletters, social media and blogging.
Stormcrow’s Carlene Cordova began her career by overseeing the digital marketing for Sony Pictures Entertainment television websites. She was also a Senior Producer for Content for Sony Pictures’ Screenblast.com.
AAU E-commerce Website and Content Marketing Strategy
For the Academy of Art University Carlene Cordova was hired to create an e-commerce art supply retail outlet which integrated with their classes required art supplies lists. She assembled a team of developers, a product manager, web producer, designer and customer support people to develop and market this site. Working with a back-end SaaS vendor, the art supply distributor and the University’s curriculum department she set the pricing and created technology which tied into the University’s registration system. This made it easy for a student to sign in and their class art supplies lists would appear, enabling them to purchase with one-click! The store was very successful and tripled sales expectations upon launch.
Carlene also worked with the University on brand unification and content strategy through newsletters and social media listening and engagement as well as mobile app development, digital publications development and deployment.
Folkmanis Puppets Digital Marketing
For Folkmanis Puppets, Carlene came up with the digital marketing strategy for the company and executed this through the creation of two separate websites. Carlene designed & developed a B2B e-commerce platform and a B2B e-commerce site for this plush puppet manufacturer. The company manufactures toys and sells them to individual specialty retailers. She handled SEO and Customer Retention Management by setting up a registration system for retailers and achieved the number one spot in Google’s Organic search for Folkmanis with the term “puppets.”
Carlene created a B2B blog and wrote and maintained newsletters for the B2B and B2C clients. She created online ads, maintained their social media, and wrote content for the sites & blog as well as writing and editing copy for the company’s product packaging. This website was also hosted on Stormcrow Hosting and we managed their company’s email set-up as well as their back-end hosting set-up.